BMW Commercial. It's only a car. - https://goo.gl/MSPc3qIn this advert there are non diegetic sound, the tempo seems to change pending on what part of the advert is it for example when it says "its only a car" the tempo is slow and calm because firstly its near to the end and secondly the voice needs to be clear enough because that is one of the most important parts of the advert. starts and finishes with "its only a car" to make that message sink into the viewer.
New Maybeline Fit Me Make-Up System TV Advert - https://goo.gl/yualal
This advert is non diegetic sound that has a tempo that rises as it goes through the advert, this advert uses Major keys to keep it happy and lively to the viewer.
CSL Sofa Advert 2012 - Louise Tarver - https://goo.gl/yXw5Nx
This advert is diegetic and non-diegetic sound because the people are having a conversation but there is music playing in the background, the tempo is calm and slow because the advert is about a sofa, therefore it would be pointless to use fast tempo music in a slow advert. this advert uses Major keys because it keeps the mood happy they also use this because everyone is happy in the advert and it shows that you will be happy about the sofa you purchase if you purchase it with them.
Excellent annotation Shaun.
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