Advert examples.

Little Babys Ice Cream
Link: https://goo.gl/5UGMLs

This advert has been created using a close-up camera shot of someone covered in what looks like ice cream.on the advert she is just eating the ice cream off of her head with a spoon while staring blank looked into the camera then the video uses a fade transition into the little babys logo. This advert is effective because its extremely unusual and you would never see anyone doing this. this advert uses non-diegetic sounds because the person is speaking in the background and not while doing the scene. The tempo of the music in the background is slow and steady to make it a calm type of advert.

Missing Our Deals Will Haunt You - Zombie TV Advert - Phones 4u.
Link: https://goo.gl/U5M5Kv

This advert mainly uses 2 different camera shots, close-ups and mid-shots. this is to help show what is happening and to show the emotions and reactions of the actor to the viewers. In this advert there is a guy running through a forest from someone/something, he runs up and tries to hide behind a tree, he peeks out one side and sees nothing, he turns around and there is a zombie right behind him staring off towards the camera with a blank stare, this is to add to the effect that he is dead. after this moment in the advert the zombie holds out a phone and continues to tell us information about the deal, then a hand pops up out of the floor and makes the phones 4 u hand gesture. this advert uses diegetic and non-diegetic sounds because it has the noise of the person running and the zombie speaking but also has some background sounds to add effect to the person getting scared and to make the atmosphere more serious. The tempo of this advert is reasonable fast to add to the effect that someone is following him/chasing him.

Missing Our Deals Will Haunt You - Little Girl TV Advert - Phones 4u

Link: https://goo.gl/35UyXW

This advert is about a woman going to her car when suddenly she sees what looks like a ghostly looking girl, so she starts to run to her car starts opening the door and sees the ghostly looking girls reflection in the window, she drops her bags climbs in does her seat belt then looks up and sees the ghost like girl at her window staring at her, the ghost like girl holds up a phone and she speaks without her mouth moving saying "Hello... the samsung tacco icon is only £59.59 on pay as you go"
then the advert ends by transitioning to a screen with the logo on it saying "phones 4u missing our deals with haunt you." after this there is a scene of the ghostly girl stood there doing the phones 4u hand gesture. this advert uses mid-shots, close ups and medium close ups. they use none diegetic and diegetic sound because you can hear the woman's footsteps but you can also hear the girl speaking when her mouth is not moving near to the end of the advert. This adverts tempo is fast at some parts but slow at some parts to for example at the start it is slow until she sees the ghost/freaky girl then it speeds it up to add to the effect that she is afraid.